The Croatian Association for Public Relations (known as HUOJ) held its 10th annual conference in Zagreb on 1-2 October. As a significant sponsor of the conference, the British Embassy Zagreb ensured the participation of a Public Relations (PR) expert from the UK and the publication of conference materials.

The book 'Exploring Public Relations' by British expert, Ralph Tench, was presented by the author at the conference. Professor Tench is the Director of PhD programmes for the Faculty of Business and Law at Leeds Metropolitan University.

This year's HUOJ conference focussed a great deal on political PR campaigns, by looking at successful case studies. Additional political PR topics included research into the respective images of Croatia's presidential candidates.

There were many other discussion points during the two-day conference: new PR media; subliminal advertising; the role of the visual PR campaign; PR in the general region; and other topics.

A presentation of the 2009 HUOJ Grand Prix awards for the best work in the field was made during the conference.

Over the past 10 years, the HUOJ has made great contributions to the development of the PR profession in Croatia through both conferences and publications. A programme of the event can be found at HUOJ website.

The event was held in the Westin Hotel in Zagreb.